Huawei's new goal of $70billion is amazing: to rebuild a Huawei
after several years of crying wolf, Huawei announced a new goal. Huawei's revenue is expected to double in the next four years. By 2018, Huawei will grow into a $70billion company. This new goal is shocking and makes people suspect that Huawei wants to break the lazy posture of employees in a peaceful world, reminding employees to be prepared for danger in times of peace. At the same time, If the annual revenue reaches 70billion US dollars, it will also lose some major competitors
Huawei's risk awareness gave birth to Huawei's new goals
on March 31, Huawei released its audited 2013 annual report. The annual report shows that Huawei achieved a sales revenue of 239 billion yuan (about 39.5 billion US dollars) in fiscal 2013, an increase of 8.5% year-on-year, and a net profit of 21 billion yuan (about 3.47 billion US dollars), an increase of 34.4% year-on-year. This financial report can be described as beautiful. From the perspective of revenue data, Huawei's sales revenue surpassed Ericsson (13.33, 0.24, 1.83%) for the first time in 2013, becoming the world's largest equipment supplier
however, Huawei's new goals reveal Huawei's mentality of being prepared for danger in times of peace. Xu Zhijun, Huawei's rotating CEO, predicts that thanks to the healthy development of BG, Huawei's sales revenue will maintain a compound annual growth rate of about 10% in the next five years, of which Huawei's revenue is expected to double in the next four years, and Huawei will grow into a $70billion company by 2018. This goal is equivalent to re creating a Huazai home appliance design in terms of income
this new goal is also in line with the risk awareness that Ren Zhengfei, CEO of Huawei, often instills into employees. In his speech, Ren Zhengfei, who is widely circulated, said: have all employees of the company considered that if one day, the company's sales decline, profits decline, and even bankruptcy, what should we do? The peacetime of our company is too long, and too many officials have been promoted in peacetime, which may be our disaster. Titanic also came out of the sea amid cheers. And I believe that this day will come. In the face of such a future, how do we deal with it? Have we thought about it. Many of our employees are blindly proud and optimistic. If too few people think about it, it may be coming soon. Be prepared for danger in times of peace, not alarmist
avoid the sample being impacted twice, hoping to widen the gap with competitors
in the 26 years since its establishment, Huawei has grown from 6 employees to 150000 employees (including more than 30000 foreign employees), starting from 20000 yuan to 239 billion yuan in sales. As a private enterprise, Huawei's development is amazing
in fact, the reason why Huawei has proposed new goals is related to the fact that Huawei has always attached importance to revenue scale. Ren Zhengfei once said, how can we survive. Comrades, think about it. If your per capita output increases by 15% every year, you may only keep it. 7. Why is it bad for the pointer of the hydraulic universal material testing machine to return to zero? Wages remain unchanged or may decline slightly. The price of electronic products has fallen by more than 15% a year. We sell more and more, but the profit is less and less. If we don't do more, we may not be able to keep today, let alone raise wages. We can't rely on endless overtime, so we must improve our management
at present, the top three manufacturers in the global telecommunications industry are Huawei, Ericsson and Cisco (22.41, 0.09, 0.38%), which are hard to distinguish because of different advantages, followed by three manufacturers, including Alcatel lucent (3.9, -0.01, -0.26%), Nokia (7.34, 0.00, 0.00%), Siemens (135.15, -0.44, -0.32%) and ZTE. If Huawei's revenue reaches $70billion, it will open the gap between Huawei and other competitors
enterprise business and business will be the main force of income growth
in the mid and late 1980s, when Huawei started its business, more than 400 communication manufacturing enterprises were born in China, but Huawei lived to the end. Obviously, if the new annual income target is set in advance, it will be more powerful for Huawei in the future
Huawei's enterprise business and consumer BG, which have been established for three years, will become the dual driving force for Huawei's revenue growth. In 2013, the sales revenue of consumer business reached 57 billion yuan, an increase of about 17.8% year-on-year; The sales revenue of enterprise business reached 15.2 billion yuan, with a year-on-year increase of 32.4%, becoming the fastest-growing business among Huawei's three BGS
Huawei's service and software business for operator networks increased its revenue share from 34% in 2012 to 37% in 2013
in addition, Huawei's enterprise router market share has been ranked second in the world by Gartner for four consecutive years. Huawei believes that this business still has a lot of room for growth
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